TrustRadius Insights
Users have found great success in monetizing their inventory through the AppNexus platform, finding it to be an effective and reliable …
Overview
What is AppNexus?
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
Recent Reviews
Popular Features
- DSP integration (8)9.090%
- Ad dashboards (9)9.090%
- Ad campaign creation (8)8.080%
- Ad performance reports (9)7.070%
Pricing
N/A
Unavailable
What is AppNexus?
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
7 people also want pricing
Alternatives Pricing
What is Skai?
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
What is Post Affiliate Pro?
Post Affiliate Pro is designed to run an entire affiliate program from top to bottom, with the exception of processing the financial transactions. However, most payment processors and shopping carts can be fully integrated with Post Affiliate Pro. According to the vendor, this solution is…
Product Demos
End to End Demo of Windsor AppNexus Ad Data Connector
YouTube
AppNexus Apps 2.0
YouTube
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is AppNexus?
AppNexus Integrations
AppNexus Competitors
AppNexus Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
Reviewers rate DSP integration and Ad deployment and Ad dashboards highest, with a score of 9.
The most common users of AppNexus are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(36)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Users have found great success in monetizing their inventory through the AppNexus platform, finding it to be an effective and reliable solution. They have also praised the platform for its impressive range of formats, including CTV inventory, which has proven valuable for customers running brand campaigns. With AppNexus, users can easily report on yield using the Yieldex feature, providing detailed metrics by section or DMA and enabling them to send KPI reports to management for better decision-making. In fact, many users have reported that the forecasting accuracy of Yieldex surpasses that of DFP, making it a valuable addition to their order management platforms. Moreover, AppNexus is highly regarded as a top performer in the header bidder stack, providing accurate and timely reporting.
AppNexus serves as a versatile DSP platform for programmatic advertising, offering highly customizable options and advantageous solutions for buying impressions. Users appreciate the ability to access premium publishers and reach users on multiple devices such as phones, PCs, and TVs. The global reach of AppNexus coupled with its exclusive publishers and supportive team make it a preferred choice for many advertisers. Additionally, AppNexus excels at data aggregation for organizing and managing journal subsets effectively. The platform is also utilized as a DMP for programmatic enterprise systems, providing accurate daily spend reports. Overall, AppNexus proves to be an invaluable tool for optimizing content inventory online and implementing successful programmatic campaigns.
Strong and Proactive Support Personnel: Multiple reviewers have praised the support team of AppNexus for their prompt resolution of issues and proactive approach to solving problems, ensuring a positive user experience.
Valuable Resource - AppNexus Wiki: Users have found the AppNexus wiki to be an invaluable source of information on various topics, including campaign performance and inventory optimization. The wiki provides comprehensive insights that help users make informed decisions.
Effective Platform for Buyers and Sellers: Many reviewers appreciate how AppNexus caters to the needs and goals of both buyers and sellers in the digital marketing industry. Its platform effectively facilitates transactions, creating mutually beneficial opportunities for all parties involved.
Cons:
- Time-consuming user creation process and invalid token messages: Some users have mentioned that creating users for a publisher account on AppNexus is a time-consuming process and can result in receiving invalid token messages. This aspect of the platform needs improvement.
- Complex platform with insufficient support: Several reviewers have found AppNexus to be a complex platform that requires a deep understanding of how it works. They also mentioned that the available wiki is insufficient, and getting support through email exchanges has been difficult. These users suggest that phone support would be more helpful.
- Non-intuitive interface and lack of training options: Users have expressed dissatisfaction with the platform's interface, stating that it is not easy to use, especially for newcomers. Additionally, they have mentioned the lack of training or certification options for users, making it challenging for them to fully utilize the platform's features effectively.
Attribute Ratings
Reviews
(1-9 of 9)Companies can't remove reviews or game the system. Here's why
We used AppNexus for its large list of features in managing our content inventory online. We chose AppNexus for its advertised automated process that claims to provide better optimization than doing so manually, it was used across our marketing department.
- Many options in terms of aspects of detail in campaign management.
- Automated systems that also work in tangent manually to allow manual optimizing and reporting.
- Systems felt flexible and gave more control to activities.
- The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
- The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
- No phone support is offered which would have made several things easier than exchanging confusing emails.
- Video inventory is still not implemented.
October 08, 2019
AppNexus is a strong partner
We added AppNexus to our header bidder stack over 2 years ago. Since then, they've been a consistent top performer. Their reporting is accurate and timely and they have been a true partner to work with.
- Account management.
- Header bidding.
- Reporting.
- Higher fill.
- Higher CPM.
February 08, 2018
The best Yield Management App
Our digital ad operations department is using Yieldex of AppNexus for reporting on yield. Before Yieldex, we were not able to report on metrics by section or DMA. Now I send KPI reports to management with metrics like STR, Impressions, eCPM, capacity -- by website, section and by DMA. Our traffic team is using the At-Risk report to check on campaigns that may not be delivered in full. Yieldex's forecasting accuracy has been proven to be better than DFP. So, we are also going to plug it into FatTail -- our order management platform for DFP. Yiedex allows me to build reports which no previous apps were able to do with ease. Since it logs all the impressions, Yieldex allows me to slice and dice the data. It lets you report based on DIV_ID. You can also analyze sales performance via salesperson scorecard or advertiser scorecard.
- Yieldex's unique capability to report metrics by section and DMA
- Yieldex's superior forecasting capability
- Yieldex's powerful reporting platform -- it is like a pivot talbe of DFP reporting
- Yieldex's capability to track Salesperson Performance
- Better visualization and dashboard will make it a perfect product.
- The product concept is hard to master. More video training in addition to the interactive training may help.
- More report templates will make my life easier since it takes time to build one.
April 29, 2016
Appnexus is good but it could get even better!!
AppNexus is being used by our Trading Desk - Affiperf. Affiperf is part of our specialties department and we handle several clients who buy programmatically and we decide which DSP to use for each campaign, and one of those DSPs is AppNexus.
- Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
- More and various targeting contextual categories.
- Budget pacing is really great and super accurate.
- Customer Service - you don't have an account representative assigned to trading desks.
- User interface is not easy - if you are new to the tool - it's not that easy to know how to set up everything.
- There is no training or certification available for users.
October 27, 2015
AppNexus, a great tool for Programmatic Marketers
It was used as DMP for our programmatic enterprise system. We used AppNexus to pull daily spend reports in order to provide our clients with accurate reporting. I had to pull reports every day and had a good experience with the user interface. The reporting tool is easy to use and everything is relatively easy to find.
- I only have experience using the reporting function in AppNexus which worked very well. I cannot speak so much for their cloud based platform.
- The report saving function on the UI always seemed to have issues. I would save my reports all of the time but they would not store. In order to get around this I had to re-open recently made reports and adjust parameters in there. Although this is not a huge setback, it was still an inconvenience especially with daily reporting needs.
November 19, 2014
Thumbs up to AppNexus!
Score 7 out of 10
Vetted Review
Verified User
AppNexus is used in two departments in our company: Media Solutions and RTB.
For Media Solutions: We implement display and facebook campaigns and run these campaigns live. When appropriate, we optimize and sent out reporting to client for the campaign.
For RTB: AppNexus is one of the DSPs used to access our open exchange. The RTB team monitors the exchange from publisher to DSP and optimizes toward removing any suspicious domains to make available premium quality impressions.
For Media Solutions: We implement display and facebook campaigns and run these campaigns live. When appropriate, we optimize and sent out reporting to client for the campaign.
For RTB: AppNexus is one of the DSPs used to access our open exchange. The RTB team monitors the exchange from publisher to DSP and optimizes toward removing any suspicious domains to make available premium quality impressions.
- The reporting is easy to use and download. The metrics are laid out in a way where you just pick and check the box of how you want your report generated.
- The UI is very user friendly, it's easy to find advertisers and campaigns filtered by active and inactive
- I like the features once you find an advertiser and click on it, you can see all the options on the left hand side in process order to set up campaign, including reporting
- AppNexus has a very useful wikipage with setup instructions including visuals for a better understanding.
- The reporting metrics when you generate from Advertiser vs the Network tab are different. As an example, I was working on optimizing a FaceBook campaign by the Fold, and the reporting under the Advertiser did not have "Fold Position" but Network reporting has.
- The UI changed since I last used, which was in December, therefore not familiar enough to give lots of negative feedback
March 07, 2014
RTB on AppNexus
Score 7 out of 10
Vetted Review
Verified User
We use AppNexus as our RTB (real time bidding) platform for all display and some mobile products sold by our sales department. It is used across the organization to target advertising exchanges using behavioral, content, and/or demographic targeting. We aim to garner the highest number of clicks possible for each advertiser that we we work with, so we use a variety of bidding models and targeting techniques to get the ads in front of the advertisers' most relevant audience on the internet.
- User friendly -- setting up campaigns in AppNexus is straight forward, and done linearly so it makes sense.
- Shows a good snapshot of each campaign from a high level -- it is easy to see which bidding and targeting models are used within the lines of the campaign without digging in too deeply.
- Easy to stay organized -- AppNexus allows users to stay organized by offering things like folders that can keep multiple flights for the same advertiser organized.
- Access to a lot of inventory -- AppNexus gives users access to a lot of inventory and underdelivery is rarely an issue.
- Reporting -- reporting is slow, and requires pulling a separate report for each topic.
- Creative auditing -- creative auditing is inconsistent. Sometimes an ad that failed audit can be pushed through audit again and pass without any changes being made.
- Searching for campaigns -- searching for campaigns is cumbersome and oftentimes needs to be done manually at the advertiser level (rather than using the search box that appears at all times)
March 01, 2014
From Start to Finish, this is the Solution
Score 8 out of 10
Vetted Review
Verified User
AppNexus is being used to buy inventory in the marketplace for clients to provide better strategies for them - it is used by our Trading Desk Department
- Integrated with Peer39 to be able to customize startegies as needed (Retargeting, Content, Language, etc)
- Build Domain Lists for clients to make sure they run where they are comfortable
- If the data were real time that would make the system that much better
- The delays in reporting are very inconvenient especially when trying to optimize campaigns using AppNexus data
February 25, 2014
AppNexus user Review
System integration through the API in reporting statistics, inventory management, campaign management, and optimization. Used across our organization for various applications.
- Inventory reach
- Deeper reach to multiple exchange sources
- FBX integration to strengthen capabilities
- System downtime
- Reporting delays
- User-interface issues (bugs and design updates)